When approaching a new site design or if you are building a site from scratch, you must consider incorporating the science of conversion marketing into your overall plans. There is a lot of data and testing that is being done and if you can make yourself aware of it, you'll be well served. If you don't have the time to keep on top of the latest science of conversion marketing in the digital space, make sure the company you work with does.
It's important that your website is not just a pretty picture. That's not enough to have an impact on your business. It can be limiting to work with a design team that only knows design. Knowing the foundations of business are vital. It can be a lost opportunity to work with a team with little or no conversion marketing expertise. Your site should be aesthetically pleasing. As long as it is connected and supporting your business and your targets. Do your best to focus on the user experience and the business impact of your website.
Your website has to sell... in the form of sales, leads, or sign ups. Your website is now the face of your company and people will judge you based on their interaction with and impression of your site. The science backs up this claim. Whether or not people will buy your product, is strongly influenced by their experience with your website.
Web Design Basics
Clean is certainly growing in popularity for a number of good reasons. So when you pick your colors or work with color contrast, consider how they look across browsers and devices. Stay away from dark backgrounds unless there is a very good reason to do so. Dark backgrounds don't show well on certain devices, especially on smartphones. There are some excellent sites that allow you to test your website in different browsers, different computer screen resolutions, on a variety of tablets and smartphones.
Don't jam everything into your site. There is a tendency for people to try to put everything on a single page. People look quickly and their attention span is small. Break it down and strip away anything that is unnecessary. Try to limit your goals to just one or two per page. Don't just give love to your homepage. Think of a call to action and your page purpose for every single page.
People won't wait for your site if it is slow. Three seconds is really the critical threshold. If you're any longer, people will leave your site. Just search google for the term "test your website speed" and you'll find a number of free services where you can simply add the url of your site and click a button to get the results.
It's not just a buzz word, video really is pushing the internet and business on the internet. It really is essential to have some form of video at your site. It's not a nice add on or a luxury anymore. People expect you to have video. Conversions increase with video. Both time and engagement levels are improved when you put video at your site. And the costs of video for web are inexpensive. And the production quality does not need to be tv level. There are some guidelines you should follow and there are basic quality standards that need to be met. Above all, make sure the sound is excellent. People will tolerate average picture quality but not poor sound.
Social proof, like testimonials, are vital. Especially if you are not a well recognized brand. Again, if you can get video testimonials, your conversions will go through the roof. And make sure your testimonials don't look like they were pushed or staged. Keeping it natural and in the words of your clients will lend itself to a more genuine and valuable testimonial.
It's important that your website is not just a pretty picture. That's not enough to have an impact on your business. It can be limiting to work with a design team that only knows design. Knowing the foundations of business are vital. It can be a lost opportunity to work with a team with little or no conversion marketing expertise. Your site should be aesthetically pleasing. As long as it is connected and supporting your business and your targets. Do your best to focus on the user experience and the business impact of your website.
Your website has to sell... in the form of sales, leads, or sign ups. Your website is now the face of your company and people will judge you based on their interaction with and impression of your site. The science backs up this claim. Whether or not people will buy your product, is strongly influenced by their experience with your website.
Web Design Basics
Clean is certainly growing in popularity for a number of good reasons. So when you pick your colors or work with color contrast, consider how they look across browsers and devices. Stay away from dark backgrounds unless there is a very good reason to do so. Dark backgrounds don't show well on certain devices, especially on smartphones. There are some excellent sites that allow you to test your website in different browsers, different computer screen resolutions, on a variety of tablets and smartphones.
Don't jam everything into your site. There is a tendency for people to try to put everything on a single page. People look quickly and their attention span is small. Break it down and strip away anything that is unnecessary. Try to limit your goals to just one or two per page. Don't just give love to your homepage. Think of a call to action and your page purpose for every single page.
People won't wait for your site if it is slow. Three seconds is really the critical threshold. If you're any longer, people will leave your site. Just search google for the term "test your website speed" and you'll find a number of free services where you can simply add the url of your site and click a button to get the results.
It's not just a buzz word, video really is pushing the internet and business on the internet. It really is essential to have some form of video at your site. It's not a nice add on or a luxury anymore. People expect you to have video. Conversions increase with video. Both time and engagement levels are improved when you put video at your site. And the costs of video for web are inexpensive. And the production quality does not need to be tv level. There are some guidelines you should follow and there are basic quality standards that need to be met. Above all, make sure the sound is excellent. People will tolerate average picture quality but not poor sound.
Social proof, like testimonials, are vital. Especially if you are not a well recognized brand. Again, if you can get video testimonials, your conversions will go through the roof. And make sure your testimonials don't look like they were pushed or staged. Keeping it natural and in the words of your clients will lend itself to a more genuine and valuable testimonial.
About the Author:
Read about internet marketing in Vancouver . We offer the best in web design, branding and SEO services.
Aucun commentaire:
Enregistrer un commentaire