Many SEO firms and agencies still find it difficult to play by Google's rules. Despite Google's stern approach to the rankings game and its release of algorithmic shifts such as Google Panda and Penguin, numerous SEOs, especially self-proclaimed internet marketing specialists and web optimisers, still opt to use black hat SEO techniques. Unfortunately, many SEOS are still fans of black hat SEO, which is falsely believed to provide faster means to acquire better web site rankings.
Do you want to collaborate with a professional SEO partner who doesn't engage in black hat SEO practice? Avoid the possibility of working with a black hat SEO service provider by getting to know some of the top black hat SEO methods used by shady SEO professionals:
Hidden content or cloaking: This tactic, as its name suggests, attempts to conceal site content from end users. Web content, which is injected with plenty of keywords, is only visible to search engine crawlers. Black hat optimisers may hide content by using the website's background color as the colour of text blocks or by manipulating no script tags and comment tags.
Keyword stuffing: Black hat SEOs prefer excessive keyword density because of the false belief that more keywords lead to better ranking results. Content with excessive keyword density is often perceived as robotic and repetitive.
Purchased links: Google hates the notion of exchanging money and goods for links. Buying links and linking to the web sites of link sellers can be worthy of a Google penalty.
If you want to make sure your website wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results do not last. Once Google discovers the illegal activity which propels your website to top ranks, your website may be penalised and demoted to lower ranks.
Do you want to collaborate with a professional SEO partner who doesn't engage in black hat SEO practice? Avoid the possibility of working with a black hat SEO service provider by getting to know some of the top black hat SEO methods used by shady SEO professionals:
Hidden content or cloaking: This tactic, as its name suggests, attempts to conceal site content from end users. Web content, which is injected with plenty of keywords, is only visible to search engine crawlers. Black hat optimisers may hide content by using the website's background color as the colour of text blocks or by manipulating no script tags and comment tags.
Keyword stuffing: Black hat SEOs prefer excessive keyword density because of the false belief that more keywords lead to better ranking results. Content with excessive keyword density is often perceived as robotic and repetitive.
Purchased links: Google hates the notion of exchanging money and goods for links. Buying links and linking to the web sites of link sellers can be worthy of a Google penalty.
If you want to make sure your website wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results do not last. Once Google discovers the illegal activity which propels your website to top ranks, your website may be penalised and demoted to lower ranks.
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