When a small enterprise is penalised by Google, only a few are worried. When the latest penalty strikes a big corporation or a multinational giant, everybody gets alarmed. Truth is, everyone from the SEO industry gets a bit anxious. The latest news surrounding the link penalty given to BBC News, one of the world's greatest news organisations, certainly has captivated the attention of many SEO practitioners.
A couple of weeks ago, a representative of the BBC site contacted Google and sought help to identify unnatural links upon receiving a notification that the BBC site contained unnatural links. Many were shocked to find out that even a reliable news agency with a great backlink profile such as BBC could still be penalised by Google. So the big questions arose: Why would BBC News get a penalty? Was it guilty of link manipulation?
John Mueller of Google explained the incident. Interestingly, the link penalty only involved a single page on the BBC website. The specific BBC article page was penalised because it contained unnatural links. According to Mueller, the penalty had little influence on the rank of BBC's site.
BBC's link penalty, according to SEO experts, may invite various interpretations. Google supporters say that this act of penalising a corporate giant like BBC deserves praise. This move only underlined Google's fair approach to site penalties and its dedication to pursue online brands, both big and small, that decline to commit to its austere Web guidelines. Google detractors, on the other hand, choose to see the recent penalty on BBC as biased. In contrast to the type of penalties received by small and medium online enterprises, BBC's penalty was severely downplayed and kept to a minimum. According to some critics, the search engine optimization strategy of BBC should have been assessed sternly and not taken lightly.
Avoid the pitfalls of a faulty SEO strategy. Seek the help of genuine SEO experts and work with a Singapore SEO firm today!
A couple of weeks ago, a representative of the BBC site contacted Google and sought help to identify unnatural links upon receiving a notification that the BBC site contained unnatural links. Many were shocked to find out that even a reliable news agency with a great backlink profile such as BBC could still be penalised by Google. So the big questions arose: Why would BBC News get a penalty? Was it guilty of link manipulation?
John Mueller of Google explained the incident. Interestingly, the link penalty only involved a single page on the BBC website. The specific BBC article page was penalised because it contained unnatural links. According to Mueller, the penalty had little influence on the rank of BBC's site.
BBC's link penalty, according to SEO experts, may invite various interpretations. Google supporters say that this act of penalising a corporate giant like BBC deserves praise. This move only underlined Google's fair approach to site penalties and its dedication to pursue online brands, both big and small, that decline to commit to its austere Web guidelines. Google detractors, on the other hand, choose to see the recent penalty on BBC as biased. In contrast to the type of penalties received by small and medium online enterprises, BBC's penalty was severely downplayed and kept to a minimum. According to some critics, the search engine optimization strategy of BBC should have been assessed sternly and not taken lightly.
Avoid the pitfalls of a faulty SEO strategy. Seek the help of genuine SEO experts and work with a Singapore SEO firm today!
Aucun commentaire:
Enregistrer un commentaire