Search Engine Optimization (SEO) is increasingly important these days, as more businesses struggle to secure the highest ranking possible on Internet search engine results. Internet marketing is a fiercely competitive world, and if your business's website is not optimized for maximum web exposure, it will, literally, fall behind the many websites that are. If you want to land your webpage on the coveted first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page). Follow these on and off page search engine optimization tips:
On page:
Create a unique, content-rich title for each page. The title and its description are perhaps the most important part of your site when it comes to SEO. Your title should contain your most important keyword phrase and the title description should be less than seventy words.
Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.
Your URLs also need to be optimized. In so doing, the URLs should contain the targeted keywords and the pages of your site should contain a short , static URL.
Try not to overload you content with too much keywords. You have to remember that the keyword density should only be about two to five percent from your content. Putting excess keywords can do other way around, it can pull your website down.
Off page:
Articles that you have need to be distributed to the other sites. Always remember to put a back link to your site for all the other article that you have placed in article directories since this is a great and inexpensive method to maximize your presence in the net.
Build an Internet presence outside of your site. This involves creating pages on social networking sites and bookmarking sites in order to drive more traffic to your site. Facebook, Linkedin, Youtube, Digg, Delicious and StumbleUpon are good places to start.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Comments on blogs are also very important. These comments can help attract those crawlers making sure that there are people who are interested in your blog. Adding quality comment and putting back links are a must- do.
On page:
Create a unique, content-rich title for each page. The title and its description are perhaps the most important part of your site when it comes to SEO. Your title should contain your most important keyword phrase and the title description should be less than seventy words.
Give extra attention to heading keywords. You have to prioritize your keywords from H1-H3. Search engine spiders usually identify easily header keywords of your quality content.
Your URLs also need to be optimized. In so doing, the URLs should contain the targeted keywords and the pages of your site should contain a short , static URL.
Try not to overload you content with too much keywords. You have to remember that the keyword density should only be about two to five percent from your content. Putting excess keywords can do other way around, it can pull your website down.
Off page:
Articles that you have need to be distributed to the other sites. Always remember to put a back link to your site for all the other article that you have placed in article directories since this is a great and inexpensive method to maximize your presence in the net.
Build an Internet presence outside of your site. This involves creating pages on social networking sites and bookmarking sites in order to drive more traffic to your site. Facebook, Linkedin, Youtube, Digg, Delicious and StumbleUpon are good places to start.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Comments on blogs are also very important. These comments can help attract those crawlers making sure that there are people who are interested in your blog. Adding quality comment and putting back links are a must- do.
About the Author:
It's no question that SEO is both relevant and useful to your business's Internet marketing success. Optimize your site now and make it big! You can choose to do it yourself, or go to a specialist in search engine optimization.
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