31.12.13

What Are The Benefits Of Ranking On Page 1 Of The Search Engines?

By Abraham Joseph


Does your website show up on page one of the search results when people search for terms that are related to your Business? If so, you probably enjoy a lot of Internet traffic from people who are looking for what you have to offer.



Search engines use your page title as the header for your listing, so you want something that grabs the attention of the searcher. Get this wrong and you could be losing out on traffic, and it will likely be going to your competitors.

Similar to the above, it is the first point of contact with visitors. Use a description that makes people want to click through to your site.

Your site should contain images, as these instantly attract the visitor's eye. For SEO purposes though, they must be optimized, this means that you must have alt tags in place so that the search engines know what the picture is. The alt tag should contain the main keyword for the page, preferably a long-tail.

It is also important to rank for as many different searches as you can. Even if you do not rank highly for a very specific search like "Toledo Dentists," perhaps your site could rank for a lot of related and more specific searches. These could include types of dentists, specific neighborhoods in the city, etc.

This is often forgotten about. The slower your page loads, the further down the rankings you will fall. This is because search engines now use loading time as a metric included in their ranking formulas. If people have to sit around waiting for a site to load, then they will generally move on quickly. If you have a blog and it is slow, disable the plugins as it may be one of them. Sometimes the only solution is to move servers.




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