16.9.13

HP Free Nook Promotion And The Cost Of Small Print

By Cornelius Nunev


Occasionally, free isn't free. For instance, a merchandise promotion may claim that if you buy an HP Ultrabook computer, you can get a free Barnes & Noble Nook e-reader. Such was the situation on Cyber Monday 2012. But when one consumer had to return the Ultrabook, they found that Nook is far from free. It went for retail price, $99 plus tax. Let this be a warning to you, as many free Nook offers are out there - read the fine print.

Nook not necessarily free gift

When you see a deal for something free, be wary. Nothing is really free. Brian is a consumer who got a brand new Ultrabook with a totally free Noon e-reader as part of a Cyber Monday sale. He was trying to find a laptop and wanted the deal. When he returned the computer he decided did not work for him, HP made him pay $99 plus tax for the e-reader.

A totally free Nook issue that isn't unique

Free Nook promotions aren't entirely free, according to HP, and Brian isn't the only consumer to run into this issue. Looking at the fine print of such promotions, it becomes clear that the "free Nook" really costs $99 plus tax. HP has claimed that the price listing as it appears also on a consumer's receipt is merely the way HP systems process orders - the consumer isn't charged the $99 at the time of purchase.

The customer cannot get back the $106 they were charged for the promotion, and the company will not take back the free nook. An HP source said that the business will not take back the Nook or give a $106 refund for the gadget.

Wait, wasn't it a free Nook?

HPs small print explained that the Nook was priced with the laptop meaning it is not actually free at all. The customer had to cover it depending on the terms of the transaction.

The Nook can't be returned, but it can be sold at the consumer's discretion - albeit at a loss - or given as a gift. That doesn't take the sting of the "free Nook" away, however. So take the experience of others to heart and be aware that free isn't always free. Read the small print!




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