You know that all of the search engines are looking at your keywords to decide where, or if, your website gets listed on the results page. You also know that selecting the right keywords for search engine optimization is of paramount importance. The planning for this is the start to getting you on the right track for discovery by these engine spider bots.
Understanding your product or service is the first order of business. The niche you are involved in will have many key words that are appropriate and only through knowing about it can you start an effective research project. This homework is necessary in order to have an idea about the marketing possibilities, anyway, so this is the first step.
Begin with the key words that come easily to mind. If your website is about building a swimming pool and a lot of the products that will help someone do this, begin with all of the words that subject brings up. Swimming, pool, kits would be a few of the first ones to write down.
Write down those keywords or phrases you would enter into the search engine if you wanted to find your website. Then open a good keyword research tool and enter each of these into it. It will help you expand your research in all different directions. With it you will find the key words about the dog's illnesses, care and feeding and what kinds of shots are needed.
The Google changes have resulted in that search engine looking at long tailed keywords in a better light than they did before. That means that some of the best key words are actually keyword phrases of more than a few words. That opens a lot of options for you.
You may have heard the Gurus who will tell you, in your keyword research, to go deep before you go wide. Others will tell you the opposite. Make sure that when you have a list of key words and phrases you check each one of them, through a search engine, to ensure they are popular enough to do you some good.
The keywords and phrases you finally settle on, for a while, might not be what you envisioned when you started this journey. In selecting the right keywords for search engine optimization, you find that it is ever evolving. Learning about how the Internet works and how words do mean things will help you in all of your efforts as you go along.
Understanding your product or service is the first order of business. The niche you are involved in will have many key words that are appropriate and only through knowing about it can you start an effective research project. This homework is necessary in order to have an idea about the marketing possibilities, anyway, so this is the first step.
Begin with the key words that come easily to mind. If your website is about building a swimming pool and a lot of the products that will help someone do this, begin with all of the words that subject brings up. Swimming, pool, kits would be a few of the first ones to write down.
Write down those keywords or phrases you would enter into the search engine if you wanted to find your website. Then open a good keyword research tool and enter each of these into it. It will help you expand your research in all different directions. With it you will find the key words about the dog's illnesses, care and feeding and what kinds of shots are needed.
The Google changes have resulted in that search engine looking at long tailed keywords in a better light than they did before. That means that some of the best key words are actually keyword phrases of more than a few words. That opens a lot of options for you.
You may have heard the Gurus who will tell you, in your keyword research, to go deep before you go wide. Others will tell you the opposite. Make sure that when you have a list of key words and phrases you check each one of them, through a search engine, to ensure they are popular enough to do you some good.
The keywords and phrases you finally settle on, for a while, might not be what you envisioned when you started this journey. In selecting the right keywords for search engine optimization, you find that it is ever evolving. Learning about how the Internet works and how words do mean things will help you in all of your efforts as you go along.
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