Keyword research plays an important role to online marketing. It's also valuable to freelance writers, online publishers, and bloggers. It is one of the most important, critical, and high return activities in the search marketing field. Thus, you need to keep in mind that ranking for the "right" keyword/s can either make or break your website.
While generating heavy traffic to a website can be positive news for any website owner, getting a huge number of visitors should not be the main goal. Instead, it's about getting the right kind of visitors, in the future, can potentially be diverted into sales.
When predicting the movements in demand, responding to changing market conditions, and producing the products, services, and content that web searchers are already actively searching, keyword research is very important. And, the usefulness of this information cannot be overstated.
How much does a keyword worth to a website?
Your visitors type keywords into search engines and are often available to webmasters. We can find this information through keyword research tools but those tools cannot explain to you directly the importance of this receiving traffic from those searches. Therefore, what you need to do is to understand your own website, make some hypotheses, test, and repeat if something went wrong.
How to Measure a Keyword's Value?
* Know Your Self
Examine yourself if your keyword is relevant to your website's content and if searchers will find what they're searching for on your site when they search using these keywords. More importantly, examine if this traffic fetches you benefits and achieve other organisational goals.
* Look for the term/phrase in major search engines
Look for search advertisements running along the top and right-hand side of the organic results because those advertisements naturally means a high-value and directly conversion-prone keyword. Conduct a research on which websites already rank for your keyword to provide you a clear picture into the competition, and also the difficulty it will be to rank for the given term.
* Purchase a sample campaign for the keyword
There are times that your website doesn't rank for the keyword. However, you can buy "test" traffic from Google AdWords and/or Bing Adcenter to see how well it converts.
* Determine the exact value of each keyword
Verify the exact value of each keyword by using the data you've gathered from the previous steps.
The way how you choose your keyword is the most important part of a SEO campaign because choosing a strong one to compete for will help you not only to rank higher in the search engines but also it will make it easier for you to optimise your content well.
While generating heavy traffic to a website can be positive news for any website owner, getting a huge number of visitors should not be the main goal. Instead, it's about getting the right kind of visitors, in the future, can potentially be diverted into sales.
When predicting the movements in demand, responding to changing market conditions, and producing the products, services, and content that web searchers are already actively searching, keyword research is very important. And, the usefulness of this information cannot be overstated.
How much does a keyword worth to a website?
Your visitors type keywords into search engines and are often available to webmasters. We can find this information through keyword research tools but those tools cannot explain to you directly the importance of this receiving traffic from those searches. Therefore, what you need to do is to understand your own website, make some hypotheses, test, and repeat if something went wrong.
How to Measure a Keyword's Value?
* Know Your Self
Examine yourself if your keyword is relevant to your website's content and if searchers will find what they're searching for on your site when they search using these keywords. More importantly, examine if this traffic fetches you benefits and achieve other organisational goals.
* Look for the term/phrase in major search engines
Look for search advertisements running along the top and right-hand side of the organic results because those advertisements naturally means a high-value and directly conversion-prone keyword. Conduct a research on which websites already rank for your keyword to provide you a clear picture into the competition, and also the difficulty it will be to rank for the given term.
* Purchase a sample campaign for the keyword
There are times that your website doesn't rank for the keyword. However, you can buy "test" traffic from Google AdWords and/or Bing Adcenter to see how well it converts.
* Determine the exact value of each keyword
Verify the exact value of each keyword by using the data you've gathered from the previous steps.
The way how you choose your keyword is the most important part of a SEO campaign because choosing a strong one to compete for will help you not only to rank higher in the search engines but also it will make it easier for you to optimise your content well.
About the Author:
KW research & analysis are conducted by webmasters and online marketers to ensure that their future marketing plans will work. For more on keyword research, visit the links above.
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