16.7.13

Targeting Your Customers For Amazing Link Building Business Marketing Success

By Peggy Mason


When link building service and SEO consulting business is slow, you have to get creative to bring in the customers. Here are some creative and unique ways to get your business growing.

Your link building service and SEO consulting business should always use a campaign for email marketing. This may seem old school with all the other tools we have at our disposal today, but since it has been so successful for so long, you should stick with it. Make it a weekly email because daily messages will only annoy customers.

Kiosks! Use an iPad, a laptop or even a Kindle Fire to act as a 'sign up' device for clients visiting your link building service and SEO consulting business. Create a 'station' where people visiting your establishment can sign up electronically for newsletters and discounts by entering their email address and/or contact information. Expand your audience, database and business all at once.

Consider your search engine marketing services company culture when deciding on filling leadership positions. If your company culture is positive, try to market from within to fill the position: this will assist maintain your current culture. If you'd like to see a change in the culture, choose someone from outside your link building service and SEO consulting business and structure your selection process to identify management style, corporate values, etc. that you wish to add to your business.

It is important to always plan ahead and prepare yourself for problems you might encounter in your link building service and SEO consulting business. Have some emergency cash set aside in case you need to pay for equipment repairs or another large expense that takes you by surprise. That way a small misfortune will not cause your complete downfall.

Volunteer your services in offering a column to a local publication such as a newspaper or other periodical. Verify to have an idea in mind to pitch to the editor, and start a topic that will be both of interest in your area and related to your link building service and SEO consulting business. While you may not be compensated monetarily for your efforts, you may well generate more consumers for your business.

If you have not already done so, invest in a personalized stamp. Even if you are not in the habit of using much in the way of personal correspondence, a stamp can still be put on a variety of other listings. Verify to include all relevant contact information for your link building service and SEO consulting business so that those viewing your stamp can get in touch with you.

Select a handful of loyal clients and ask them what your link building service and SEO consulting business could do better. As loyal customers, they are there usually and so have special insight into your business. They can tell you what keeps them coming back and maybe what kinds of things they think you could modify.

Use free websites to promote yourself, such as backpage website. You can leave an advertisement for your link building service and SEO consulting business and description about your products and services. Leaving pages on free ad websites requires a low time investment as well.




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