Remember that PPC marketing and advertising is just another method, but it is extremely unique and cannot be touched in some ways by anything else. It is a from of direct response advertising although Google and others have changed the face of it through policy changes. However, if you truly want to get a better return on your investment then you should know how to write an effective ad copy.
If you are not afraid of doing some work, then check out the following because it will help elevate your ability to write killer copy.
There are certain conventions that were learned a long time ago such as writing your ad in the normal way but with brevity, and only capitalizing the first word in the ad headline. Do not be concerned with any efforts to emphasize any one word in the ad; simply use normal conventions with the sentences. Get in the habit of split testing your ads for all aspects of them.
Do not mess up something so simple as the display URL, and this involves readability and usability principles. The simplest thing to do is capitalize every first letter in every different word in the display URL except the 'com'. You will not be allowed to put crazy things into your display URL, so just be professional about this one. But seriously, we are telling you this because we do see some crazy things in the display URL sometimes, and we feel it detracts from professionalism.
Never tell an outright lie in your ads because the reader will eventually figure it out if they go to your site. But that is only if you have made the product your self; if you are an affiliate marketer then obviously your site is not the official one. One of the most important concepts to remember and infuse in your ads is relevance, and that is what Google and the rest base their CPC on. If you are not afraid of doing PPC, then we urge you to explore it because it can work out well for you. When it comes to PPC advertising and your ad copy, it is so important that you write in your own voice because nobody else has your voice. A huge amount of succeeding with PPC has to do with copywriting concepts and principles; so that should steer you in the right direction. There is no other way around putting the time and work into this unless you decide to outsource, but that is only if you want to be a business manage rather than an online business marketing professional.
If you are not afraid of doing some work, then check out the following because it will help elevate your ability to write killer copy.
There are certain conventions that were learned a long time ago such as writing your ad in the normal way but with brevity, and only capitalizing the first word in the ad headline. Do not be concerned with any efforts to emphasize any one word in the ad; simply use normal conventions with the sentences. Get in the habit of split testing your ads for all aspects of them.
Do not mess up something so simple as the display URL, and this involves readability and usability principles. The simplest thing to do is capitalize every first letter in every different word in the display URL except the 'com'. You will not be allowed to put crazy things into your display URL, so just be professional about this one. But seriously, we are telling you this because we do see some crazy things in the display URL sometimes, and we feel it detracts from professionalism.
Never tell an outright lie in your ads because the reader will eventually figure it out if they go to your site. But that is only if you have made the product your self; if you are an affiliate marketer then obviously your site is not the official one. One of the most important concepts to remember and infuse in your ads is relevance, and that is what Google and the rest base their CPC on. If you are not afraid of doing PPC, then we urge you to explore it because it can work out well for you. When it comes to PPC advertising and your ad copy, it is so important that you write in your own voice because nobody else has your voice. A huge amount of succeeding with PPC has to do with copywriting concepts and principles; so that should steer you in the right direction. There is no other way around putting the time and work into this unless you decide to outsource, but that is only if you want to be a business manage rather than an online business marketing professional.
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